Open AccessThe Persuasion Effect of Scarcity Types: The Moderating Role of Personal Control and the Mediating Role of Perceived Quality
Author(s) -
Seon Min Lee,
Seungwoo Chun
Publication year - 2016
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.4.007
Subject(s) - persuasion , quality (philosophy) , scarcity , control (management) , perceived quality , business , psychology , perceived control , social psychology , marketing , advertising , economics , microeconomics , purchasing , philosophy , management , epistemology