Open AccessThe Impact of SNS Network Characteristics on Consumers’ Emotional and Behavioral Reaction
Author(s) -
Su-Jin Ko,
Jae Young Lee
Publication year - 2016
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.4.006
Subject(s) - psychology , emotional reaction , business , social psychology , advertising