Open AccessThe Impact of SNS Network Characteristics on Consumers’ Emotional and Behavioral Reaction
Author(s) -
Sujin Ko,
Jae-Young Lee
Publication year - 2016
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.4.006
Subject(s) - psychology , emotional reaction , business , social psychology , advertising
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