Open AccessGender-Role of Consumers and Cross-Gender Brand Extension Evaluations
Author(s) -
Hyun-Chul Kim,
JoonSeok Kim
Publication year - 2016
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.4.004
Subject(s) - brand extension , advertising , extension (predicate logic) , business , psychology , marketing , brand management , computer science , programming language
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