Open AccessGender-Role of Consumers and Cross-Gender Brand Extension Evaluations
Author(s) -
Hyun-Chul Kim,
JoonSeok Kim
Publication year - 2016
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.4.004
Subject(s) - brand extension , advertising , extension (predicate logic) , business , psychology , marketing , brand management , computer science , programming language