Open AccessA Study on Factors Influencing the Likelihood of Consumer No-show Based on the Theory of Planned Behavior: Focused on Moderating Effects of the Recognition of Negative Effects of No-show
Author(s) -
MiHyun Ryu
Publication year - 2016
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.4.003
Subject(s) - theory of planned behavior , psychology , social psychology , control (management) , computer science , artificial intelligence