A Cross National Comparison of U.S. and Korean Consumer Responses to Green Ad Appeals | Zendy

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A Cross National Comparison of U.S. and Korean Consumer Responses to Green Ad Appeals

Author(s) -

Eun Mi Lee,

SungJoon Yoon

Publication year - 2016

Publication title -

journal of consumption culture

Language(s) - English

Resource type - Journals

eISSN - 2733-8924

pISSN - 1229-0386

DOI - 10.17053/jcc.2016.19.2.006

Subject(s) - advertising , business , psychology

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