Open AccessA Cross National Comparison of U.S. and Korean Consumer Responses to Green Ad Appeals
Author(s) -
Eun Mi Lee,
Yoon Soon-Ock
Publication year - 2016
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.2.006
Subject(s) - advertising , business , psychology