Open AccessThe Effect of Product-Color Fitness on Product Purchase Intention - Metacognitive Influence on Chinese and Korean Consumers -
Author(s) -
주양,
Hoseong Jeon
Publication year - 2016
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.2.004
Subject(s) - advertising , psychology , product (mathematics) , business , marketing , social psychology , mathematics , geometry