Open AccessImpacts of SPA Brand Personality on Brand Equity and Loyalty - Focusing on Comparison Analysis between Global and Korean SPA Brands -
Author(s) -
Su Jin Yang
Publication year - 2016
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.2.003
Subject(s) - brand equity , brand loyalty , business , loyalty , advertising , marketing , personality , brand awareness , brand management , psychology , social psychology