Open AccessImpacts of SPA Brand Personality on Brand Equity and Loyalty - Focusing on Comparison Analysis between Global and Korean SPA Brands -
Author(s) -
양수진
Publication year - 2016
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.2.003
Subject(s) - brand equity , brand loyalty , business , loyalty , advertising , marketing , personality , brand awareness , brand management , psychology , social psychology
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