Open AccessWhat is Retargeting and When is Retargeting Effective? The Moderating Roles of Messages and Product Types
Author(s) -
김선민,
Hye Young Kim,
Ji Hee Song
Publication year - 2016
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2016.19.1.008
Subject(s) - retargeting , product (mathematics) , psychology , business , cognitive psychology , social psychology , computer science , communication , human–computer interaction , advertising , computer vision , mathematics , geometry