Open AccessSimplification of Benefit Segmentation According to New Consumption Trends: Hyundai Card Company Case
Author(s) -
Myungsik Lee
Publication year - 2015
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2015.18.4.010
Subject(s) - consumption (sociology) , business , marketing , segmentation , advertising , industrial organization , commerce , computer science , artificial intelligence , art , aesthetics