Open AccessSimplification of Benefit Segmentation According to New Consumption Trends: Hyundai Card Company Case
Author(s) -
Myungsik Lee
Publication year - 2015
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2015.18.4.010
Subject(s) - consumption (sociology) , business , marketing , segmentation , advertising , industrial organization , commerce , computer science , artificial intelligence , art , aesthetics
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