Open AccessConsumer Buying Behavior and Satisfaction in Electronic Commerce - Focused on the Comparison of Social Commerce and Other Forms of Electronic Commerce -
Author(s) -
Yoon Jung Hai,
Lee Eun Hee,
조향숙,
김지혜
Publication year - 2015
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2015.18.4.007
Subject(s) - social commerce , business , marketing , consumer satisfaction , e commerce , advertising , consumer behaviour , commerce , social media , computer science , world wide web