Open AccessAn Investigation on Consumer Value and Intention toward Social Media: Exploring Information Characteristics of SNS
Author(s) -
Younghee Lee,
Seung Sin Lee,
Suk Hyung Lee,
Jungkun Park
Publication year - 2015
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2015.18.4.002
Subject(s) - social media , value (mathematics) , psychology , advertising , business , social psychology , computer science , world wide web , machine learning