Open AccessEffect of the Framing on a Intention of Korean·Chinese Customers in Financial Product Investment: Focused on the Mediating Effect of Regulatory Focus
Author(s) -
총완천,
Hoseong Jeon
Publication year - 2015
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2015.18.2.009
Subject(s) - regulatory focus theory , business , framing (construction) , marketing , framing effect , psychology , social psychology , persuasion , engineering , structural engineering , creativity
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