Open AccessA Study of Consumer Behavior in Performing Arts by Using Extended Theory of Planned Behavior
Author(s) -
Jung-Mi Nam,
So-Ye You
Publication year - 2015
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2015.18.2.004
Subject(s) - theory of planned behavior , consumer behaviour , psychology , marketing , advertising , business , social psychology , computer science , artificial intelligence , control (management)