Open AccessThe Effects of Brand Priming on Creativity Test and Product Evaluation: Focused on Brand Images
Author(s) -
Gho Kim,
채은혜
Publication year - 2015
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2015.18.1.001
Subject(s) - priming (agriculture) , creativity , advertising , product (mathematics) , test (biology) , psychology , brand awareness , brand extension , marketing , business , social psychology , mathematics , paleontology , botany , germination , geometry , biology