Open AccessFactors Influencing Perceived Deception of Consumer in B2C e-Commerce
Author(s) -
Jong Kun Jun,
Cheol Park,
ThaeMin Lee
Publication year - 2014
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2014.17.3.002
Subject(s) - deception , psychology , business , advertising , marketing , social psychology