Open AccessFactors Influencing Perceived Deception of Consumer in B2C e-Commerce
Author(s) -
Jong Kun Jun,
Cheol Park,
ThaeMin Lee
Publication year - 2014
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2014.17.3.002
Subject(s) - deception , psychology , business , advertising , marketing , social psychology
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