Open AccessA study on the consumers’ awareness and attitude toward PPL(Product Placement) in cable TV’s beauty information program: focused on the time of notification and consumers’ recognition of PPL as advertising
Author(s) -
Hyunseon Lee
Publication year - 2014
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2014.17.2.010
Subject(s) - product placement , advertising , business , product (mathematics) , marketing , beauty , psychology , aesthetics , art , geometry , mathematics