Open AccessThe Ripple Effect of Consumer’s Brand Disappointment by Brand Crisis
Author(s) -
Myung-Ho Park,
YoungHye Jang
Publication year - 2014
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2014.17.1.002
Subject(s) - disappointment , ripple , business , advertising , marketing , psychology , social psychology , physics , power (physics) , quantum mechanics