Open AccessA study on the development of Service Brand Equity Model: Focused on the comparison Service Brand Equity Model to SERVQUAL Model
Author(s) -
Sung-Tai Hong,
Na Woonbong,
김선숙,
박성영
Publication year - 2013
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2013.16.3.009
Subject(s) - brand equity , servqual , business , marketing , brand management , service (business) , advertising , service quality