Open AccessThe Effect of Crisis and Consumer Loss Type on Consumer Brand Relationship and Brand Attitude: With a Focus on Recovery Action Type and Brand Personality
Author(s) -
이희정,
Myung Soo Kang
Publication year - 2013
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2013.16.3.007
Subject(s) - advertising , business , action (physics) , brand management , personality , brand extension , brand awareness , focus (optics) , brand equity , marketing , psychology , social psychology , physics , quantum mechanics , optics