Open AccessThe Effects of Variety Seeking on Perceived Innovativeness and Purchase Intention for Eco-fashion Products
Author(s) -
Kang Eunmi,
Eun-Joo Park
Publication year - 2013
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2013.16.3.004
Subject(s) - variety (cybernetics) , business , psychology , marketing , advertising , computer science , artificial intelligence