Open AccessThe Effects of Innovative Products’ Value Congruence on Relationship Quality and Acceptance Intention: With a focus on mediating effects by the tendency of early adopters
Author(s) -
김미성,
Jung-Hee Kim,
HyoungGil Kim
Publication year - 2013
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2013.16.2.009
Subject(s) - congruence (geometry) , psychology , value (mathematics) , early adopter , business , marketing , social psychology , mathematics , statistics
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