Open AccessThe Investigation of Psychological Mechanism in the ‘Brand Identity-Customer Loyalty’ Relation: The Focusing on the Role of Brand Consciousness and Brand Identification
Author(s) -
Park Jong Chul,
김유경,
박명진
Publication year - 2013
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2013.16.1.003
Subject(s) - brand loyalty , identification (biology) , advertising , mechanism (biology) , brand awareness , brand management , business , brand extension , psychology , consciousness , brand identity , loyalty , marketing , relation (database) , brand equity , computer science , data mining , philosophy , botany , epistemology , neuroscience , biology