Open AccessA Study on Scale Development of Consumer's Roaming Service by Using Expectancy Disconfirmation and Consumer's Group Characteristics of the Scale Related
Author(s) -
Siwuel Kim,
조향숙
Publication year - 2012
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2012.15.4.007
Subject(s) - expectancy theory , scale (ratio) , roaming , marketing , service (business) , business , psychology , advertising , computer science , social psychology , geography , telecommunications , cartography
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