Open AccessA Study on Scale Development of Consumer's Roaming Service by Using Expectancy Disconfirmation and Consumer's Group Characteristics of the Scale Related
Author(s) -
Siwuel Kim,
hyang-suk cho
Publication year - 2012
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2012.15.4.007
Subject(s) - expectancy theory , scale (ratio) , roaming , marketing , service (business) , business , psychology , advertising , computer science , social psychology , geography , telecommunications , cartography