Open AccessThe Effects of Corporate Social Responsibility Activities on the Formation of Trust: Focusing on the Comparison of Korean-Chinese Consumers
Author(s) -
JongChul Park,
Kwang-Su Bang
Publication year - 2012
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2012.15.4.006
Subject(s) - business , corporate social responsibility , marketing , advertising , accounting , public relations , political science
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