Open AccessThe Effects of Corporate Social Responsibility Activities on the Formation of Trust: Focusing on the Comparison of Korean-Chinese Consumers
Author(s) -
Park Jong Chul,
Kwang-Su Bang
Publication year - 2012
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2012.15.4.006
Subject(s) - business , corporate social responsibility , marketing , advertising , accounting , public relations , political science