Open AccessA Study on Multichannel Consumer’s Choice of the Information Search and Shopping Channel
Author(s) -
이정선,
신민경,
Joungsoonhee
Publication year - 2012
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2012.15.3.002
Subject(s) - channel (broadcasting) , advertising , business , marketing , computer science , telecommunications
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