Open AccessThe Effect of a Three Dimensional Concept of Intangibility on Consumer's Uncertainty, Perceived Risk and Emotion after Purchase : The Moderating effect of Needs for Touch
Author(s) -
Ju seon hee,
DongMo Koo,
Sung yup Lee
Publication year - 2012
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2012.15.2.008
Subject(s) - risk perception , psychology , marketing , business , advertising , social psychology , perception , neuroscience