Open AccessThe Effect of a Three Dimensional Concept of Intangibility on Consumer's Uncertainty, Perceived Risk and Emotion after Purchase : The Moderating effect of Needs for Touch
Author(s) -
주선희,
S Lee,
DongMo Koo
Publication year - 2012
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2012.15.2.008
Subject(s) - risk perception , psychology , marketing , business , advertising , social psychology , perception , neuroscience
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