Open AccessThe Effect of Personality Traits and Perceived Beliefs on Continuance Using Intension in Online Brand Community
Author(s) -
JongKuk Shin,
박지연,
Minsook Park
Publication year - 2012
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2012.15.1.004
Subject(s) - intension , continuance , psychology , personality , big five personality traits , social psychology , advertising , business , philosophy , epistemology
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