Open AccessStrategies for Overcoming Barriers in Consumer Adoption of a High Tech Product - Focusing on the Adoption of a Water Purifier Product for Animal Husbandry -
Author(s) -
Kyuhyun Lee,
고무열
Publication year - 2011
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.4.013
Subject(s) - business , animal husbandry , product (mathematics) , high tech , marketing , new product development , agriculture , geography , geometry , mathematics , archaeology