Open AccessA Study on the Co-orientation of Customers and Employees of a Service Brand : Focused on the Kia Motor’s ‘Q-service’
Author(s) -
Mie Kyung Jae,
왕길항,
전향란,
양인석
Publication year - 2011
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.4.012
Subject(s) - business , service (business) , service orientation , advertising , marketing , co creation , orientation (vector space) , business administration , mathematics , geometry
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