Open AccessA Study on the Co-orientation of Customers and Employees of a Service Brand : Focused on the Kia Motor’s ‘Q-service’
Author(s) -
Mie Kyung Jae,
Jeon Hyang Ran,
양인석,
왕길항
Publication year - 2011
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.4.012
Subject(s) - business , service (business) , service orientation , advertising , marketing , co creation , orientation (vector space) , business administration , mathematics , geometry