Open AccessThe Antecedents and The Effects of Customer Empowerment on Consumer Adoption and Purchase Intention in the Online Game Service Industry
Author(s) -
Chul Woo Moon,
김대영,
Sukekyu Lee
Publication year - 2011
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.4.002
Subject(s) - business , marketing , advertising , service (business) , empowerment , economics , economic growth