The Antecedents and The Effects of Customer Empowerment on Consumer Adoption and Purchase Intention in the Online Game Service Industry | Zendy

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The Antecedents and The Effects of Customer Empowerment on Consumer Adoption and Purchase Intention in the Online Game Service Industry

Author(s) -

Chul Woo Moon,

김대영,

Sukekyu LEE

Publication year - 2011

Publication title -

journal of consumption culture

Language(s) - English

Resource type - Journals

eISSN - 2733-8924

pISSN - 1229-0386

DOI - 10.17053/jcc.2011.14.4.002

Subject(s) - business , marketing , advertising , service (business) , empowerment , economics , economic growth

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