An Empirical Study on the Customer Value of the Bundled Products in the Telecommunication Industry
Author(s) -
김영범,
Sukekyu LEE
Publication year - 2011
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.3.005
Subject(s) - business , telecommunications , value (mathematics) , empirical research , marketing , industrial organization , computer science , mathematics , statistics
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