Open AccessThe Impact of Brand Image on the Customer Satisfaction and Brand Loyalty in Specialty Coffee Shop
Author(s) -
Myungsu Chae,
정갑연,
Mi Jeong Kim
Publication year - 2011
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.3.002
Subject(s) - coffee shop , business , marketing , brand loyalty , brand management , advertising , brand extension , customer satisfaction , brand image , loyalty business model , brand equity , brand awareness , loyalty , service quality , service (business)
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