Open AccessThe Impact of Brand Image on the Customer Satisfaction and Brand Loyalty in Specialty Coffee Shop
Author(s) -
Myungsu Chae,
김미정,
Gap Yeon Jeong
Publication year - 2011
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.3.002
Subject(s) - coffee shop , business , marketing , brand loyalty , brand management , advertising , brand extension , customer satisfaction , brand image , loyalty business model , brand equity , brand awareness , loyalty , service quality , service (business)