Open AccessThe Role of Empathy in Online Boycotting : Focused on Consumer’s Affective Approach
Author(s) -
Han-Suk Lee,
Young-Hyuck Joo
Publication year - 2011
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.2.002
Subject(s) - empathy , psychology , social psychology , advertising , cognitive psychology , business