The Role of Empathy in Online Boycotting : Focused on Consumer’s Affective Approach
Author(s) -
이한석,
Young-Hyuck Joo
Publication year - 2011
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2011.14.2.002
Subject(s) - empathy , psychology , social psychology , advertising , cognitive psychology , business
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