Open AccessThe Effect of Temporal Distance on Consumer Decision Making : Focusing on Comparative Analysis between Economic and Psychological Perspectives and Suggestions for Future Research
Author(s) -
Lee Jin Yong
Publication year - 2010
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2010.13.4.011
Subject(s) - construal level theory , psychology , cognitive psychology , management science , marketing , economics , social psychology , positive economics , business