Open AccessThe Social Influence of Organizational Buying Behavior: The Effect of Social Identity and Group Norm in Organizational Buying of Government
Author(s) -
Kyuhyun Lee,
유재보
Publication year - 2010
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2010.13.4.004
Subject(s) - social identity theory , organizational identity , business , social psychology , psychology , norm (philosophy) , collective identity , organizational commitment , social group , political science , politics , law
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