Effects of On-line Reviews’ Favorability and Feedback level on Consumer Responses: Based on Experimental Design on Web-Site
Author(s) -
Changjo Yoo,
Sun Lie Bang,
KwangHo Ahn
Publication year - 2009
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2009.12.4.002
Subject(s) - line (geometry) , web site , psychology , computer science , world wide web , mathematics , the internet , geometry
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