Open AccessThe Effect of Consumer’s Brand Choice Attributes on Automobile Corporate Brand Evaluation
Author(s) -
Myung-Ho Park,
YoungHye Jang
Publication year - 2009
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2009.12.2.004
Subject(s) - business , corporate branding , brand extension , advertising , brand management , marketing , brand awareness , brand equity , automotive industry , consumer choice , engineering , aerospace engineering
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