Open AccessProduct Preference and Brand Requests of Child Consumers: Focusing on Children’s Christmas Wishes
Author(s) -
Sang-Hee Sohn
Publication year - 2008
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.4.008
Subject(s) - advertising , product (mathematics) , preference , business , brand preference , psychology , marketing , brand awareness , economics , microeconomics , geometry , mathematics