Open AccessInterest Incompatibility of Co-marketing Alliance: Antecedents and Consequences
Author(s) -
Ji Seong goo,
Pyun Hae Soo,
이호택
Publication year - 2008
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.3.004
Subject(s) - alliance , business , marketing , political science , law