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Interest Incompatibility of Co-marketing Alliance: Antecedents and Consequences
Author(s) -
Seong-Goo Ji,
이호택,
편해수
Publication year - 2008
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.3.004
Subject(s) - alliance , business , marketing , political science , law

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