Open AccessAn Investigation of the Relationship Marketing Factors, Relationship Quality, and Relationship Marketing Performance Focusing on Car Sales Business
Author(s) -
배상중,
Bong-Jin Cho
Publication year - 2008
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.3.001
Subject(s) - marketing , business , relationship marketing , quality (philosophy) , marketing mix modeling , marketing management , business marketing , advertising , marketing effectiveness , philosophy , epistemology