Open AccessAn Exploratory Study of the Intra Program Advertisement in Terrestrial Broadcasting: Emphasis on Advertising Avoidance Types
Author(s) -
Hyogyoo Kim
Publication year - 2008
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.2.006
Subject(s) - advertising , broadcasting (networking) , emphasis (telecommunications) , business , computer science , telecommunications , computer security