Open AccessEffects of Negative Information of Alliance Partner on Brand Alliance: Moderating effect of Product Type
Author(s) -
June-hee Na,
HongSungJun
Publication year - 2008
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.2.005
Subject(s) - alliance , business , negative information , advertising , product type , product (mathematics) , psychology , marketing , social psychology , mathematics , computer science , political science , geometry , law , programming language