Open AccessEffects of Negative Information of Alliance Partner on Brand Alliance: Moderating effect of Product Type
Author(s) -
June-Hee Na,
HongSungJun
Publication year - 2008
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.2.005
Subject(s) - alliance , business , negative information , advertising , product type , product (mathematics) , psychology , marketing , social psychology , mathematics , computer science , political science , geometry , law , programming language
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom