Open AccessAn Exploratory Study in Day Marketing's Ritual Elements: Their influences on Consumers' Participation in the Event
Author(s) -
Taihoon Cha,
Seungwoo Chun,
하지영
Publication year - 2008
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.2.003
Subject(s) - marketing , event (particle physics) , exploratory research , business , advertising , sociology , social science , physics , quantum mechanics