Open AccessThe Moderate Effect of Message Framing on the Brand Attitude: Considering the Product Type and Multiple Sources
Author(s) -
Kyung-min Kim,
劉平平
Publication year - 2008
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.2.002
Subject(s) - product type , advertising , framing (construction) , business , psychology , persuasion , marketing , social psychology , computer science , engineering , structural engineering , programming language