Open AccessThe Effect of Culture on International Marketing Strategy: Using Subjective and Objective Measures of Cultural Difference to Minimize Common Me hod Bias
Author(s) -
Sang-Il Park,
문태원
Publication year - 2008
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2008.11.1.004
Subject(s) - marketing , business , psychology , advertising , social psychology