Open AccessComparing Consumption-Related Values and Lifestyles of Baby Boomers, Generation X, and Generation Y
Author(s) -
Woo-Sung Kim,
Eun-Jeong Huh
Publication year - 2007
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2007.10.4.002
Subject(s) - baby boomers , generation x , consumption (sociology) , generation y , economics , advertising , psychology , demographic economics , gerontology , business , sociology , marketing , medicine , social science