Open AccessThe Study of the Consumers’ Attitudes toward Fashion Counterfeit and Brand Equity -Focusing on mediate Role of Brand Attachment-
Author(s) -
SeungHee Lee,
김미영,
박수경
Publication year - 2007
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2007.10.3.005
Subject(s) - counterfeit , brand equity , business , advertising , marketing , brand awareness , brand management , corporate branding , political science , law