Open AccessThe Study of the Consumers’ Attitudes toward Fashion Counterfeit and Brand Equity -Focusing on mediate Role of Brand Attachment-
Author(s) -
SeungHee Lee,
박수경,
Mi Young Kim
Publication year - 2007
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2007.10.3.005
Subject(s) - counterfeit , brand equity , business , advertising , marketing , brand awareness , brand management , corporate branding , political science , law
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