Open AccessA Global Brand of the Red Bull: The Successful Promotion Strategy
Author(s) -
Jae-Woong Byun
Publication year - 2010
Publication title -
the journal of contemporary european studies
Language(s) - English
Resource type - Journals
ISSN - 1226-895X
DOI - 10.17052/jces.2010.28.2.405
Subject(s) - advertising , business , promotion (chess) , brand strategy , marketing , brand management , political science , politics , law
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