Open AccessCan POP Ads about organic ingredients lower the informational purchasing barrier and raise the purchase intention? : perspective of franchise and new product
Publication year - 2021
Publication title -
i̇lköğretim online
Language(s) - English
Resource type - Journals
ISSN - 1305-3515
DOI - 10.17051/ilkonline.2021.03.138
Subject(s) - franchise , perspective (graphical) , purchasing , product (mathematics) , marketing , business , advertising , computer science , mathematics , geometry , artificial intelligence