Open AccessThe effects of fit and novelty according to brand collaboration on product attitude: the moderating effect of age
Publication year - 2021
Publication title -
i̇lköğretim online
Language(s) - English
Resource type - Journals
ISSN - 1305-3515
DOI - 10.17051/ilkonline.2021.03.135
Subject(s) - novelty , product (mathematics) , psychology , advertising , social psychology , mathematics , business , geometry